Champion System, a custom sport apparel company established for 15 years, was faced with the challenge of remaining competitive in a crowded market. In a bid to position themselves as an industry leader and showcase their innovative approach to product development and exceptional customer service, the company embarked on a rebranding journey. Through a refreshed and edgy brand identity and a conversion-focused website, Champion System aimed to introduce new revenue streams and maintain its market-leading status.
Scope:
Brand Strategy
Brand Identity
Copywriting
UX/UI
Redefining industry leadership
Client:
Champion System
Despite their consistent industry leadership, Champion System recognised the need to differentiate themselves from emerging competitors and improve the buying process for their customers. They sought to better communicate their value proposition, open up new markets, and product lines to help drive sales and stand out as a leader in the space.
Revitalising a brand in a crowded market
Through collaboration with Champion System, a brand strategy was developed that defined the brand's vision, mission, values, audience types, and unique selling point. This allowed for the creation of a clear direction for the company's marketing efforts, enabling them to target ideal customers with tailored messaging. The existing brand equity was expanded with a refreshed visual identity, including a refined logo, fresh typography, color palettes, graphic elements, and photography style. The website was redesigned to provide a better customer experience, with an easy-to-navigate layout and engaging content that highlighted the company's unique value proposition.
Crafting a bold and differentiated identity
The result was a more cohesive and compelling brand identity for Champion System, which helped them better connect with their target audience and communicate their unique value proposition. The refreshed visual identity gave the brand a modern and edgy look, and the new website design provided a seamless user experience for customers to learn about their products and services. Overall positioning Champion System as a leader in their industry and laying the foundation for continued growth and success in the future.
Embracing the future
Chris Reynolds, GM Champion System
We had the pleasure of working with the team at Brandmate on a project to refresh our brand strategy and visual identity, as well as our website. From the start, they took the time to understand our company, our values, and our goals, and worked closely with us to develop a strategy that accurately reflected our brand and helped us reach our target audience more effectively. Their attention to detail and creativity was impressive, and we were thrilled with the new look and feel of our brand, which truly captured our personality and vision for the future. Our new website has been a huge success, and we've received a lot of positive feedback from our customers about the improved user experience and the clear messaging. We're grateful for the team's partnership and expertise, and we look forward to continuing to work with them in the future.
