Markot is disrupting the baby industry with its innovative marketplace that facilitates the buying and selling of new and pre-loved baby items. The brand identity and an app prototype were conceptualized, leading to the launch of a fully-functional app.
Scope:
Brand Strategy
Brand Identity
Graphic Design
Copywriting
UX/UI
Disrupting the baby industry
Client:
Markot
As a new entrant in the competitive baby industry, Markot faced the challenge of establishing a strong brand identity and building trust with potential customers. Additionally, they needed to create an easy-to-use platform that would appeal to both buyers and sellers, while also standing out from existing marketplaces.
Pioneering innovation in a traditional market
Working closely with Markot, our team developed a comprehensive branding and design strategy that included the creation of a unique brand identity, a functional app prototype, and complementary marketing materials. We conducted extensive research to gain insights into the target audience and competitor landscape, which helped inform the overall design direction.
We then designed a user-friendly app interface that was visually engaging and easy to navigate, incorporating features such as personalized search results and chat functionality between buyers and sellers. The brand identity was also carefully crafted to reflect Markot's values of sustainability and affordability, with a modern and playful visual style.
Bringing the vision to life
Markot successfully launched a fully-functional app that has been well-received by both buyers and sellers. The unique brand identity and user-friendly interface have helped differentiate Markot from other marketplaces in the industry, resulting in increased visibility and traction. In addition, the complementary marketing materials such as emails, packaging, and merchandise have helped build brand awareness and trust with potential customers. Overall, Markot is on track to become a major player in the baby industry, with a strong foundation for continued growth and success.
Launching a complex and world class app
